Al Barid Bank – The Bank For All Moroccans
Targeted studies of the customer experience at four Al Barid branches in Casablanca, Morocco, to uncover opportunities, which attract new customers and drive more profitable customer behaviours
With a 3.8 million population, Casablanca is Morocco’s biggest city, but for many no longer its best. It may be the financial epicentre, where young Moroccans come to seek their fortunes and where business and the creative industries aim to prosper but unfortunately it is nothing like the movie. The gap between rich and poor is wide, boulevards of shops remain empty and shuttered and, the streets reek of mackerel (fishing and fish canning are two of its biggest industries). This said, it is a city worth experiencing, but be prepared for a frustrating wait through passport control – not the best first impression upon arrival (refer to our Manchester Airport Case Study).